{"id":139,"date":"2024-11-22T14:13:01","date_gmt":"2024-11-22T14:13:01","guid":{"rendered":"https:\/\/xendy.me\/create\/?p=139"},"modified":"2025-10-27T19:21:54","modified_gmt":"2025-10-27T19:21:54","slug":"customer-reactivation-email-automation","status":"publish","type":"post","link":"https:\/\/support.xendy.me\/en\/customer-reactivation-email-automation\/","title":{"rendered":"Set up a customer reactivation email automation in Xendy"},"content":{"rendered":"<div class=\"row\"  id=\"row-382845074\">\n\n\t<div id=\"col-740270700\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"is-sticky-column\" data-sticky-mode=\"javascript\"><div class=\"is-sticky-column__inner\">\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>Contents<\/h3>\n<div class=\"article-index\" style=\"margin-bottom: 20px;\"><style>\n        .article-index a:hover {\n            text-decoration: underline;\n        }\n    <\/style><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#introduction\">Introduction<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#what-is-a-customer-reactivation-email-automation\">What is a customer reactivation email automation?<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#create-a-customer-reactivation-automation\">Create a customer reactivation automation<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#adding-emails-to-the-workflow\">Adding emails to the workflow<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#activate-and-manage-the-automation\">Activate and manage the automation<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#view-statistics\">View statistics<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#frequently-asked-questions\">Frequently Asked Questions<\/a><\/div><\/div>\n\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1179427167\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 id=\"introduction\">Introduction<\/h2>\n<p>Customer reactivation email automations help you re-engage inactive customers and bring them back to your webshop. By targeting customers who haven\u2019t made a purchase for an extended period, you remind them of your brand and encourage repeat purchases.<\/p>\n<h2 id=\"what-is-a-customer-reactivation-email-automation\">What is a customer reactivation email automation?<\/h2>\n<p>A customer reactivation email automation is a preconfigured workflow that automatically sends emails to customers who, for example, have not made a purchase for 90 or 120 days. This puts your brand back in mind and motivates customers to return.<\/p>\n<h2 id=\"create-a-customer-reactivation-automation\">Create a customer reactivation automation<\/h2>\n<p>Setting up a customer reactivation email automation in Xendy works the same as creating other automations.<\/p>\n<ol>\n<li aria-level=\"1\">Go to \u2018<strong>Email automations<\/strong>\u2019 in the left menu and click \u2018<strong>New automation<\/strong>\u2019 in the top right.<\/li>\n<li aria-level=\"1\">Choose \u2018<strong>From a new segment<\/strong>\u2019.<\/li>\n<li aria-level=\"1\">Create a dynamic segment with the following filter rule:\n<ul>\n<li aria-level=\"2\"><strong>Field:<\/strong> Last purchase<\/li>\n<li aria-level=\"2\"><strong>Condition:<\/strong> Falls outside<\/li>\n<li aria-level=\"2\"><strong>Value:<\/strong> for example 100 days<\/li>\n<li aria-level=\"2\"><strong>Result:<\/strong> this segment contains all customers who have not made a purchase within that period.<\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\">Choose \u2018<strong>Recurring<\/strong>\u2019 so that Xendy checks daily which customers fall into this segment.<\/li>\n<li aria-level=\"1\">Give the automation a name, for example \u2018<strong>Customer reactivation email automation<\/strong>\u2019.<\/li>\n<\/ol>\n<h2 id=\"adding-emails-to-the-workflow\">Adding emails to the workflow<\/h2>\n<p>After creating the automation, click \u2018<strong>Step 1: add an email<\/strong>\u2019. You can now choose from:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Blank email: <\/b>create a completely new email without any blocks.<\/li>\n<li aria-level=\"1\"><b>Select template: <\/b>copy an existing template from \u2018<strong>Templates<\/strong>\u2019 in the left menu.<\/li>\n<li aria-level=\"1\"><b>Select draft: <\/b>move an existing draft email into this automation.<\/li>\n<\/ul>\n<p>Common structure for a customer reactivation workflow:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Email 1: <\/b>friendly reminder of your brand or new products.<\/li>\n<li aria-level=\"1\"><b>Email 2: <\/b>an incentive, such as a discount or free shipping.<\/li>\n<li aria-level=\"1\"><b>Email 3: <\/b>urgency, such as \u201cOnly 24 hours left\u201d.<\/li>\n<\/ul>\n<p>Use the plus and minus icons to set the number of days between steps, for example 3 days between email 1 and 2.<\/p>\n<h2 id=\"activate-and-manage-the-automation\">Activate and manage the automation<\/h2>\n<ul>\n<li aria-level=\"1\">Click \u2018<b>Start<\/b>\u2019 to activate the automation.<\/li>\n<li aria-level=\"1\">Pause an active workflow temporarily via \u2018<b>Stop<\/b>\u2019.<\/li>\n<li aria-level=\"1\">Through the settings, you can adjust revenue attribution and the time period for revenue calculation.<\/li>\n<\/ul>\n<h2 id=\"view-statistics\">View statistics<\/h2>\n<p>Select \u2018<b>Email automations<\/b>\u2019 in the left menu and click on the email automation you want to view.<\/p>\n<p>Once opened, you will see the different steps, with the following statistics per step:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Queue:<\/b> the number of scheduled emails that will be sent in the future, for example due to a delay setting (send in 3 days).<\/li>\n<li aria-level=\"1\"><b>Sent:<\/b> total number of delivered emails.<\/li>\n<li aria-level=\"1\"><b>Opened:<\/b> number of unique recipients who opened your email.<\/li>\n<li aria-level=\"1\"><b>Clicks:<\/b> number of clicks on a link within the email.<\/li>\n<li aria-level=\"1\"><b>Unsubscribed:<\/b> number of contacts who unsubscribed via the unsubscribe link in the email.<\/li>\n<\/ul>\n<h2 id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n<div class=\"accordion\">\n\t<div id=\"accordion-3766327609\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3766327609-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-a-customer-reactivation-email-automation?\" aria-expanded=\"false\" aria-controls=\"accordion-3766327609-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is a customer reactivation email automation?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3766327609-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3766327609-label\" >\n\t\t\t\n<p>A customer reactivation email automation is a preconfigured workflow that automatically sends emails to customers who, for example, have not made a purchase for 90 or 120 days. This puts your brand back in mind and encourages customers to return.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-features"],"_links":{"self":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":13,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":1794,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/139\/revisions\/1794"}],"wp:attachment":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}