{"id":141,"date":"2024-11-22T14:12:36","date_gmt":"2024-11-22T14:12:36","guid":{"rendered":"https:\/\/xendy.me\/create\/?p=141"},"modified":"2025-10-27T18:36:38","modified_gmt":"2025-10-27T18:36:38","slug":"email-attribution-for-webshops","status":"publish","type":"post","link":"https:\/\/support.xendy.me\/en\/email-attribution-for-webshops\/","title":{"rendered":"Email attribution for webshops in Xendy"},"content":{"rendered":"<div class=\"row\"  id=\"row-63141921\">\n\n\t<div id=\"col-1148859914\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"is-sticky-column\" data-sticky-mode=\"javascript\"><div class=\"is-sticky-column__inner\">\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>Contents<\/h3>\n<div class=\"article-index\" style=\"margin-bottom: 20px;\"><style>\n        .article-index a:hover {\n            text-decoration: underline;\n        }\n    <\/style><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#introduction\">Introduction<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#email-attribution-for-newsletters\">Email attribution for newsletters<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#email-attribution-for-email-automations\">Email attribution for email automations<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#when-will-you-see-revenue\">When will you see revenue?<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#multiple-emails\">Multiple emails<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#frequently-asked-questions\">Frequently Asked Questions<\/a><\/div><\/div>\n\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-492267138\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 id=\"introduction\">Introduction<\/h2>\n<p>Email attribution shows you which revenue comes from your emails. This helps you understand which campaigns drive orders and how you can improve your strategy.<\/p>\n<h2 id=\"email-attribution-for-newsletters\">Email attribution for newsletters<\/h2>\n<p>For newsletters, Xendy looks at everyone who opened the email within 7 days after sending. If the recipient makes a purchase during that period, the revenue is attributed to the newsletter. This gives you a clear view of the direct impact of your mailings on sales.<\/p>\n<h2 id=\"email-attribution-for-email-automations\">Email attribution for email automations<\/h2>\n<p>For email automations, you have more control over how revenue is attributed. You can adjust the settings to match the goal of your campaign:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Percentage:<\/b> determine what portion of the revenue you assign to the email. For a direct discount promotion, you may set this to 100%, while for campaigns targeting active customers, you may choose a lower percentage.<\/li>\n<li aria-level=\"1\"><b>Time period:<\/b> choose how long after sending revenue is counted. The default is 14 days. For quick actions, like a flash sale, you can shorten this to a few days. For products with a longer decision period, you can extend the timeframe.<\/li>\n<li aria-level=\"1\"><b>Engagement:<\/b> set revenue to be attributed only when someone has opened the email or clicked a link. This ensures that only revenue from customers who have actively interacted with the email is counted.<\/li>\n<li aria-level=\"1\"><b>Products:<\/b> choose whether all products sold during the period are counted, or only the products that were actually featured in the email.<\/li>\n<\/ul>\n<p>By using these settings effectively, you can tailor attribution to the type of campaign. For example, an abandoned cart email focuses directly on a single product, whereas a reactivation campaign often has a broader impact and may influence multiple purchases.<\/p>\n<h3>Setting up email attribution in Xendy<\/h3>\n<p>In the left menu, choose \u2018<b>Email automations<\/b>\u2019. Open the email automation for which you want to adjust attribution by clicking its name.<\/p>\n<ol>\n<li aria-level=\"1\">Click \u2018<b>Settings<\/b>\u2019 in the top right, next to the \u2018<b>Start<\/b>\u2019 and \u2018<b>Stop<\/b>\u2019 buttons. You can only adjust the automation when it is inactive.<\/li>\n<li aria-level=\"1\">A pop-up will open where you can configure the settings described above from top to bottom.<\/li>\n<li aria-level=\"1\">Click \u2018<b>Save<\/b>\u2019 at the bottom and then start the email automation.<\/li>\n<\/ol>\n<h2 id=\"when-will-you-see-revenue\">When will you see revenue?<\/h2>\n<p>Xendy calculates revenue once per day in the morning. This means you will only start seeing significant revenue in your dashboard 48 hours after sending an email.<\/p>\n<h2 id=\"multiple-emails\">Multiple emails<\/h2>\n<p>If a customer receives multiple emails within the same period, the most recent email is attributed the revenue. This ensures fair attribution and prevents revenue from being counted more than once.<\/p>\n<h2 id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n<div class=\"accordion\">\n\t<div id=\"accordion-2843432398\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2843432398-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-does-xendy-calculate-revenue-from-newsletters?\" aria-expanded=\"false\" aria-controls=\"accordion-2843432398-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>How does Xendy calculate revenue from newsletters?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2843432398-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2843432398-label\" >\n\t\t\t\n<p>For newsletters, Xendy looks at everyone who opened the email within 7 days after sending. If the recipient makes a purchase during that period, the revenue is attributed to the newsletter. This gives you a clear view of the direct impact of your mailings on the sale.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4253978737\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4253978737-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-does-xendy-calculate-revenue-from-email-automations?\" aria-expanded=\"false\" aria-controls=\"accordion-4253978737-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>How does Xendy calculate revenue from email automations?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4253978737-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4253978737-label\" >\n\t\t\t\n<p>For email automations, you have more control over how revenue is attributed. You can adjust the settings to match the goal of your campaign:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Percentage:<\/b> determine what portion of the revenue you assign to the email.<\/li>\n<li aria-level=\"1\"><b>Time period:<\/b> choose how long after sending revenue is counted.<\/li>\n<li aria-level=\"1\"><b>Engagement:<\/b> attribute revenue only when someone has opened or clicked the email.<\/li>\n<li aria-level=\"1\"><b>Products:<\/b> choose whether all sold products are counted or only those featured in the email.<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-128399626\" class=\"accordion-item\">\n\t\t<a id=\"accordion-128399626-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-is-revenue-attributed-when-multiple-emails-are-sent-to-the-same-customer?\" aria-expanded=\"false\" aria-controls=\"accordion-128399626-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>How is revenue attributed when multiple emails are sent to the same customer?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-128399626-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-128399626-label\" >\n\t\t\t\n<p>If a customer receives multiple emails within the same attribution period, the most recent email is assigned the revenue. This ensures fair attribution and avoids double counting.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2317719843\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2317719843-label\" class=\"accordion-title plain\" href=\"#accordion-item-should-i-use-a-shorter-or-longer-attribution-period?\" aria-expanded=\"false\" aria-controls=\"accordion-2317719843-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Should I use a shorter or longer attribution period?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2317719843-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2317719843-label\" >\n\t\t\t\n<ul>\n<li>Use a <strong>shorter period<\/strong> (e.g. 3\u20137 days) for fast-selling products or time-sensitive promotions.<\/li>\n<li>Use a <strong>longer period<\/strong> (e.g. 14\u201330 days) for high-value items or longer decision-making cycles.<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-141","post","type-post","status-publish","format-standard","hentry","category-features"],"_links":{"self":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":9,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/141\/revisions"}],"predecessor-version":[{"id":1773,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/141\/revisions\/1773"}],"wp:attachment":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/categories?post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/tags?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}