{"id":79,"date":"2024-11-22T13:45:21","date_gmt":"2024-11-22T13:45:21","guid":{"rendered":"https:\/\/xendy.me\/create\/?p=79"},"modified":"2025-10-27T18:15:16","modified_gmt":"2025-10-27T18:15:16","slug":"email-open-rates","status":"publish","type":"post","link":"https:\/\/support.xendy.me\/en\/email-open-rates\/","title":{"rendered":"Email open rates &#8211; What is a good open rate?"},"content":{"rendered":"<div class=\"row\"  id=\"row-1945447784\">\n\n\t<div id=\"col-863028589\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"is-sticky-column\" data-sticky-mode=\"javascript\"><div class=\"is-sticky-column__inner\">\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>Contents<\/h3>\n<div class=\"article-index\" style=\"margin-bottom: 20px;\"><style>\n        .article-index a:hover {\n            text-decoration: underline;\n        }\n    <\/style><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#introduction\">Introduction<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#what-is-open-rate\">What is open rate?<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#benchmarks-xendy-customers\">Benchmarks (Xendy customers)<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#what-affects-open-rate\">What affects open rate?<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#how-to-improve-your-open-rate\">How to improve your open rate<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#common-mistakes-and-solutions\">Common mistakes (and solutions)<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#frequently-asked-questions\">Frequently asked questions<\/a><\/div><\/div>\n\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1499496466\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 id=\"introduction\">Introduction<\/h2>\n<p>Open rate shows how many recipients open your email. It is a useful indicator of interest, but\u2014due to privacy measures\u2014is not always 100% accurate. Use it together with CTR and revenue.<\/p>\n<h2 id=\"what-is-open-rate\">What is open rate?<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Formula: <\/b>Open rate = opened emails \u00f7 delivered emails \u00d7 100.<\/li>\n<li aria-level=\"1\"><b>Example:<\/b> 1,250 opens on 5,000 delivered emails = 25%.<\/li>\n<\/ul>\n<h2 id=\"benchmarks-xendy-customers\">Benchmarks (Xendy customers)<\/h2>\n<ul>\n<li aria-level=\"1\"><b>E-commerce: <\/b>35\u201350%<\/li>\n<li aria-level=\"1\"><b>Non e-commerce: <\/b>45\u201355%<\/li>\n<\/ul>\n<h2 id=\"what-affects-open-rate\">What affects open rate?<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Subject line: <\/b>keep it short, clear, and relevant. Spark curiosity but avoid clickbait.<\/li>\n<li aria-level=\"1\"><b>Sender name: <\/b>use a recognisable and consistent name (company or person) to build trust.<\/li>\n<li aria-level=\"1\"><b>Timing: <\/b>midweek and business hours often work best, but always test what your audience prefers.<\/li>\n<li aria-level=\"1\"><b>Personalisation:<\/b> use the recipient\u2019s name, interests, or previous purchases in both the subject line and preheader. This increases relevance.<\/li>\n<li aria-level=\"1\"><b>List quality: <\/b>always work with opt-in, cleaned lists, and engaged contacts. This improves both open rates and deliverability.<\/li>\n<li aria-level=\"1\"><b>Mobile:<\/b>ensure that the preheader and first lines of content are clearly readable on small screens.<\/li>\n<\/ul>\n<h2 id=\"how-to-improve-your-open-rate\">How to improve your open rate<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Write clearly:<\/b> use <b>40\u201360 characters<\/b> and focus on <b>one clear benefit<\/b>. Avoid vagueness or clickbait.<\/li>\n<li aria-level=\"1\"><b>Preheader text: <\/b>use the preheader to <b>support the promise of your subject line<\/b>. It\u2019s extra space to spark curiosity.<\/li>\n<li aria-level=\"1\"><b>Personalise &#038; segment:<\/b> send content that matches behaviour, purchases, or interests. Relevance = higher open and click rates.<\/li>\n<li aria-level=\"1\"><b>Optimise timing: <\/b>test different days and times. Maintain a consistent rhythm so readers know what to expect.<\/li>\n<li aria-level=\"1\"><b>Healthy list:<\/b> use double opt-in and remove inactive contacts. This improves deliverability and engagement.<\/li>\n<\/ul>\n<h2 id=\"common-mistakes-and-solutions\">Common mistakes (and solutions)<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Clickbait subject lines: <\/b>avoid disappointment. Always ensure subject and content align.<\/li>\n<li aria-level=\"1\"><b>Mailing too frequently: <\/b>overloading leads to unsubscribes. Offer a preference centre and find the optimal frequency per audience.<\/li>\n<li aria-level=\"1\"><b>Neglected list:<\/b> a dirty list harms your results. Clean it every 3\u20136 months and reactivate or remove inactive contacts.<\/li>\n<li aria-level=\"1\"><b>No testing: <\/b>keep improving. Test subject lines, preheaders, and send times to find what works best.<\/li>\n<\/ul>\n<h2 id=\"frequently-asked-questions\">Frequently asked questions<\/h2>\n<div class=\"accordion\">\n\t<div id=\"accordion-3513322052\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3513322052-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-a-good-email-open-rate?\" aria-expanded=\"false\" aria-controls=\"accordion-3513322052-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is a good email open rate?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3513322052-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3513322052-label\" >\n\t\t\t\n<p>Open rate shows how many recipients open your email. It is a useful indicator of interest, but\u2014due to privacy measures\u2014is not always 100% accurate. Use it together with CTR and revenue. For Xendy customers, these are the benchmarks:<\/p>\n<ul>\n<li aria-level=\"1\"><b>E-commerce:<\/b> 35\u201350%<\/li>\n<li aria-level=\"1\"><b>Non e-commerce:<\/b> 45\u201355%<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-reporting"],"_links":{"self":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":14,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":1370,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/79\/revisions\/1370"}],"wp:attachment":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}