{"id":84,"date":"2024-11-22T13:48:26","date_gmt":"2024-11-22T13:48:26","guid":{"rendered":"https:\/\/xendy.me\/create\/?p=84"},"modified":"2025-10-27T18:12:24","modified_gmt":"2025-10-27T18:12:24","slug":"email-unsubscribe-rates","status":"publish","type":"post","link":"https:\/\/support.xendy.me\/en\/email-unsubscribe-rates\/","title":{"rendered":"Email unsubscribe rates &#8211; What is a good rate?"},"content":{"rendered":"<div class=\"row\"  id=\"row-1224144505\">\n\n\t<div id=\"col-829168730\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"is-sticky-column\" data-sticky-mode=\"javascript\"><div class=\"is-sticky-column__inner\">\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>Contents<\/h3>\n<div class=\"article-index\" style=\"margin-bottom: 20px;\"><style>\n        .article-index a:hover {\n            text-decoration: underline;\n        }\n    <\/style><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#introduction\">Introduction<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#what-is-an-unsubscribe-rate\">What is an unsubscribe rate?<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#causes-of-unsubscribes\">Causes of unsubscribes<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#how-to-reduce-unsubscribes\">How to reduce unsubscribes?<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#frequently-asked-questions\">Frequently asked questions<\/a><\/div><\/div>\n\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-780444810\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 id=\"introduction\">Introduction<\/h2>\n<p>Unsubscribes are a normal part of email marketing. Sometimes recipients choose to stop receiving your emails. This is normal, but a high unsubscribe rate can harm your performance and sending reputation.<\/p>\n<h2 id=\"what-is-an-unsubscribe-rate\">What is an unsubscribe rate?<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Formula: <\/b>Number of unsubscribes \u00f7 number of delivered emails \u00d7 100.<\/li>\n<li aria-level=\"1\"><b>Example:<\/b> 150 unsubscribes out of 10,000 sent emails = 1.5%.<\/li>\n<\/ul>\n<h2 id=\"causes-of-unsubscribes\">Causes of unsubscribes<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Too many or too few emails: <\/b>mailing too often causes irritation, while mailing too infrequently leads to being forgotten. Find the right balance and offer a preference center so subscribers can choose their own frequency.<\/li>\n<li aria-level=\"1\"><b>Content is not relevant or provides little value:<\/b> if your emails are not relevant or useful, people disengage. Segment and personalise based on behaviour and interests, and ensure every email offers something of value: knowledge, benefits, or inspiration.<\/li>\n<li aria-level=\"1\"><b>Poor design or not mobile-friendly:<\/b> cluttered emails or those that are hard to read on mobile devices lead to drop-offs. Use a responsive, clear template with strong CTAs and readable text.<\/li>\n<li aria-level=\"1\"><b>Expectations not met at signup: <\/b>if promised content or frequency doesn\u2019t match what is delivered, people feel misled. Be transparent during signup and deliver what you promise.<\/li>\n<\/ul>\n<h2 id=\"how-to-reduce-unsubscribes\">How to reduce unsubscribes?<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Personalise your emails: <\/b>use first names, past purchases, or interests. This makes emails feel more relevant and increases engagement.<\/li>\n<li aria-level=\"1\"><b>Segment your contacts: <\/b>don\u2019t send the same message to everyone; instead, send targeted content based on behaviour, preferences, or customer type. This keeps your list engaged and active.<\/li>\n<li aria-level=\"1\"><b>Maintain a consistent schedule: <\/b>irregular mailing reduces recognition and leads to higher churn. Choose a clear schedule (e.g. weekly or monthly) and stay consistent.<\/li>\n<\/ul>\n<h2 id=\"frequently-asked-questions\">Frequently asked questions<\/h2>\n<div class=\"accordion\">\n\t<div id=\"accordion-255214529\" class=\"accordion-item\">\n\t\t<a id=\"accordion-255214529-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-do-you-calculate-the-unsubscribe-rate?\" aria-expanded=\"false\" aria-controls=\"accordion-255214529-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>How do you calculate the unsubscribe rate?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-255214529-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-255214529-label\" >\n\t\t\t\n<ul>\n<li aria-level=\"1\"><b>Formula: <\/b>Number of unsubscribes \u00f7 number of delivered emails \u00d7 100.<\/li>\n<li aria-level=\"1\"><b>Example:<\/b> 150 unsubscribes out of 10,000 sent emails = 1.5%.<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-reporting"],"_links":{"self":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":13,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"predecessor-version":[{"id":1752,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/84\/revisions\/1752"}],"wp:attachment":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}