{"id":86,"date":"2024-11-22T13:49:39","date_gmt":"2024-11-22T13:49:39","guid":{"rendered":"https:\/\/xendy.me\/create\/?p=86"},"modified":"2025-10-27T18:16:38","modified_gmt":"2025-10-27T18:16:38","slug":"email-marketing-roi","status":"publish","type":"post","link":"https:\/\/support.xendy.me\/en\/email-marketing-roi\/","title":{"rendered":"Email marketing ROI &#8211; What does it deliver?"},"content":{"rendered":"<div class=\"row\"  id=\"row-694101394\">\n\n\t<div id=\"col-1431355318\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"is-sticky-column\" data-sticky-mode=\"javascript\"><div class=\"is-sticky-column__inner\">\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>Contents<\/h3>\n<div class=\"article-index\" style=\"margin-bottom: 20px;\"><style>\n        .article-index a:hover {\n            text-decoration: underline;\n        }\n    <\/style><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#introduction\">Introduction<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#what-is-roi\">What is ROI?<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#where-can-you-see-this-in-xendy\">Where can you see this in Xendy?<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#key-metrics-for-roi\">Key metrics for ROI<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#how-to-improve-your-roi\">How to improve your ROI<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#common-mistakes\">Common mistakes<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#quick-roi-check-step-by-step\">Quick ROI check (step by step)<\/a><\/div><div style=\"font-weight: 500; font-size: 12px;\"><a href=\"#frequently-asked-questions\">Frequently asked questions<\/a><\/div><\/div>\n\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1521149939\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 id=\"introduction\">Introduction<\/h2>\n<p>ROI (Return on Investment) shows how much revenue your email marketing generates compared to your costs. Measuring = knowing: this allows you to optimize campaigns for results.<\/p>\n<h2 id=\"what-is-roi\">What is ROI?<\/h2>\n<ul>\n<li><b>Formula: <\/b>ROI (%) = (Revenue \u2013 Costs) \u00f7 Costs \u00d7 100.<\/li>\n<li><b>Example: <\/b>\u20ac10,000 revenue \u2013 \u20ac2,000 costs = \u20ac8,000 profit \u2192 (8,000 \u00f7 2,000) \u00d7 100 = 400%.<\/li>\n<\/ul>\n<h2 id=\"where-can-you-see-this-in-xendy\">Where can you see this in Xendy?<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Dashboard: <\/b>total generated revenue, number of sent emails, number of opened emails, number of clicks (revenue visible with active webshop integration).<\/li>\n<li aria-level=\"1\"><b>Sent newsletters:<\/b> revenue and performance per newsletter.<\/li>\n<li aria-level=\"1\"><b>Email automations: <\/b>revenue and performance per automation and per step.<\/li>\n<\/ul>\n<h2 id=\"key-metrics-for-roi\">Key metrics for ROI<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Revenue: <\/b>look at both total revenue and revenue per email (RPE) to compare campaigns fairly.<\/li>\n<li aria-level=\"1\"><b>Costs:<\/b> include not only Xendy but also design, time spent, and creation costs.<\/li>\n<li aria-level=\"1\"><b>CTR &#038; conversion:<\/b> track how many people click and purchase via email, as this directly determines your return.<\/li>\n<li aria-level=\"1\"><b>Unsubscribes &#038; bounces:<\/b> high unsubscribe or bounce rates reduce future revenue and harm your deliverability.<\/li>\n<li aria-level=\"1\"><b>CLV:<\/b> look beyond individual campaigns: long-term customer lifetime value shows how email contributes to loyal and returning customers.<\/li>\n<\/ul>\n<h2 id=\"how-to-improve-your-roi\">How to improve your ROI<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Segment &#038; personalise: <\/b>don\u2019t send the same email to everyone. Use behaviour, past purchases, or interests to make content and offers more relevant. The more personalised, the better your click and conversion rates.<\/li>\n<li aria-level=\"1\"><b>Strong offers: <\/b>provide a clear benefit: discount, exclusive access, or bonus. Where appropriate, add urgency or scarcity, such as \u201cValid for 24 hours only\u201d or \u201cLimited stock available\u201d.<\/li>\n<li aria-level=\"1\"><b>Always-on automations: <\/b>set up campaigns that run continuously: a welcome email automation for new subscribers, abandoned cart reminders, post-purchase tips or upsells, and reactivation campaigns for inactive customers.<\/li>\n<li aria-level=\"1\"><b>Optimise landing pages:<\/b>make sure visitors don\u2019t drop off after clicking. Pages must load quickly, be mobile-friendly, and feature a single clear call to action.<\/li>\n<li aria-level=\"1\"><b>Test &#038; learn continuously: <\/b>test subject lines, content, send times, and offers to improve performance. Small improvements add up quickly.<\/li>\n<li aria-level=\"1\"><b>Keep your list clean: <\/b>use double opt-in for quality and regularly remove inactive contacts. This improves deliverability, reduces costs, and increases engagement.<\/li>\n<\/ul>\n<h2 id=\"common-mistakes\">Common mistakes<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Only focusing on opens: <\/b>open rates reveal little due to Apple\u2019s Mail Privacy Protection (MPP). They only provide a general indication of reach. Instead, focus on clicks, conversions, and revenue\u2014those are the metrics that truly reflect return.<\/li>\n<li aria-level=\"1\"><b>Sending the same content to everyone:<\/b> a general newsletter rarely yields the best results. Segment your list (e.g. customers vs. leads, purchasers of product X vs. Y) and send targeted offers. The more relevant the message, the higher your CTR and revenue.<\/li>\n<li aria-level=\"1\"><b>Mailing too often: <\/b>daily or irregular sending frustrates recipients. This leads to unsubscribes and spam complaints. Offer a preference centre where subscribers can choose how often they receive emails, and monitor unsubscribe rates.<\/li>\n<li aria-level=\"1\"><b>Ignoring hidden costs: <\/b>only counting tool costs gives a distorted picture. Also include time (strategy, design, analysis), external creation costs (copy, design), and plug-ins. This gives you a true view of ROI.<\/li>\n<li aria-level=\"1\"><b>No webshop integration: <\/b>without integration, you won\u2019t see email revenue. Connect your shop to Xendy so you can track revenue, RPE (Revenue per Email), and conversions. This shows which campaigns truly generate profit.<\/li>\n<\/ul>\n<h2 id=\"quick-roi-check-step-by-step\">Quick ROI check (step by step)<\/h2>\n<ol>\n<li aria-level=\"1\"><b>Connect your webshop to Xendy: <\/b>go to Settings \u2192 Webshop in Xendy, choose your platform, and complete the integration. Once active, you\u2019ll see revenue reflected on the Dashboard, under Sent (newsletters), and Email automations.<\/li>\n<li aria-level=\"1\"><b>Review campaign metrics in Xendy:<\/b>\n<ol>\n<li aria-level=\"1\"><strong>Newsletters:<\/strong> go to &#8216;Sent&#8217; in the left menu. Open your campaign to view Revenue and RPE (revenue per email), plus sent emails, opens, clicks, bounces, and unsubscribes.<\/li>\n<li aria-level=\"1\"><strong>Automations:<\/strong> go to &#8216;Email automations&#8217; in the left menu. Open your email automation to view sent emails, opens, clicks, bounces, and unsubscribes.<\/li>\n<\/ol>\n<\/li>\n<li aria-level=\"1\"><b>Add up your costs: <\/b>include the cost of email marketing software, time spent on design, copy, setup, segmentation, and analysis. Include media\/creation costs if they apply specifically to this campaign.<\/li>\n<li aria-level=\"1\"><b>Calculate your ROI: <\/b>use the formula ROI (%) = (Revenue \u2013 Costs) \u00f7 Costs \u00d7 100. You can also compare using RPE (Revenue \u00f7 Emails sent) or CPA (Costs \u00f7 number of orders via email).<\/li>\n<\/ol>\n<h2 id=\"frequently-asked-questions\">Frequently asked questions<\/h2>\n<div class=\"accordion\">\n\t<div id=\"accordion-1690155308\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1690155308-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-do-you-calculate-the-roi-of-email-marketing?\" aria-expanded=\"false\" aria-controls=\"accordion-1690155308-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>How do you calculate the ROI of email marketing?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1690155308-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1690155308-label\" >\n\t\t\t\n<ul>\n<li><b>Formula: <\/b>ROI (%) = (Revenue \u2013 Costs) \u00f7 Costs \u00d7 100.<\/li>\n<li><b>Example: <\/b>\u20ac10,000 revenue \u2013 \u20ac2,000 costs = \u20ac8,000 profit \u2192 (8,000 \u00f7 2,000) \u00d7 100 = 400%.<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-86","post","type-post","status-publish","format-standard","hentry","category-reporting"],"_links":{"self":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":16,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"predecessor-version":[{"id":1755,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/posts\/86\/revisions\/1755"}],"wp:attachment":[{"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.xendy.me\/en\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}